Beats is designed and founded by Monica Wilson. She graduated from Dunedin's Otago Polytechnic in 2009 with a Bachelor of Fashion Design with Distinction. In early 2011 Monica and her husband Jeff launched the label Beats Clothing.

At Beats Clothing we believe inspiration is endless, everything we do attempts to challenge the normal and experiment with the unknown. We do this by approaching design from our own perspective, starting with an idea, fabric and continuous development. The result is exciting, pure New Zealand designer street wear for the individuals. We focus on limited edition small lines and one off garments to try keep unnecessary waste and excess stock down.